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Thoughts on getting found online, AI automation, and building systems that last.
Making AI work·September 3, 2026·6 min read
Most first AI attempts at small and mid-sized companies stall for three important reasons: no data behind the bot, no handoff to a person, nobody in charge. All three are fixable. Here's how the businesses that get value from AI do it, with sources, and how we do it.
Getting found·August 15, 2026·7 min read
Organic search drives more than half of all web traffic, and the first result takes over a quarter of the clicks. Here's what the data says about why a findable website earns back what it costs — with sources.
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